Friday, December 28, 2007

Following Michael Vick Conviction, the ASPCA and the National Football League to Debut Anti-Cruelty Public Service Announcement

Very interesting. I hope it has some effect. Curious too if the NFL will stick with this message or will it be business as usual next year?

More on the campaign can be found at


ASPCA and NFL Team Up to Fight Animal Cruelty

The ASPCA® (The American Society for the Prevention of Cruelty to Animals®) and the National Football League will debut a new anti-cruelty public service announcement (PSA) featuring Miami Dolphins DE Jason Taylor, it was announced today. The PSA, produced by NFL Films, is scheduled to begin airing December 22 on NFL Network and ESPN.

In June 2007, the ASPCA and the league announced a collaboration on the development of educational materials to enhance awareness on the proper treatment of animals among players and employees. In addition to educating its players and teams on the importance of caring properly for animals, the league has extended its efforts in this area by partnering with the ASPCA to help raise awareness of animal cruelty across the nation. Featuring Jason Taylor and Bear, his Akita of 11 years, the PSA encourages viewers to help the ASPCA put an end to animal cruelty, and can be viewed at

"We applaud the NFL's commitment to raising awareness of animal cruelty and championing the humane treatment of animals," said ASPCA President & CEO, Ed Sayres. "In joining our efforts to eradicate animal cruelty, the NFL is sending a strong message to players, fans and the general public -- that the mistreatment of animals will not be tolerated and is, in a word, simply unacceptable."

"Jason is one of many players in the league who shares his home with a pet," said NFL Commissioner Roger Goodell. "We are pleased to be partnering with one of the most respected animal welfare organizations in the world in support of a cause embraced by so many NFL players -- and one that is important to millions of Americans."

Jason Taylor was drafted by the Miami Dolphins in the third round of the 1997 NFL Draft. Since then, he has firmly established himself as one of the premier defensive ends in the league. Taylor was awarded the 2006 NFL Defensive Player of the Year Award, and is widely-recognized as a leader in off-field community service in South Florida and beyond. He lives in Florida with his wife, three children and the esteemed four-legged member of his family, Bear.

About the ASPCA®:

Founded in 1866, the ASPCA® (The American Society for the Prevention of Cruelty to Animals®) was the first humane organization established in the Americas, and today has more than one million supporters throughout North America. A 501 (c) (3) not-for-profit corporation, the ASPCA's mission is to provide effective means for the prevention of cruelty to animals throughout the United States. The ASPCA provides local and national leadership in animal-assisted therapy, animal behavior, animal poison control, anti-cruelty, humane education, legislative services, and shelter outreach. The New York City headquarters houses a full-service, accredited, animal hospital, adoption center, and mobile clinic outreach program. The Humane Law Enforcement department enforces New York's animal cruelty laws and is featured on the reality television series "Animal Precinct" on Animal Planet. For more information, please visit


Melissa Treuman
(212) 876-7700 x 4521

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